When you develop an idea for a business, one of the most important things you can do is to find a way to protect it from being stolen. There are several ways you can do this but one of the most effective ways is to register a trademark. A trademark is a sign capable of differentiating the goods or services of your business from other businesses.
You can use a trademark to register any word, phrase, logo, symbol, smell, or design that identifies your goods or services to your consumers/customers. Practically, registering a Trademark is an important but lengthy process that takes about 6 months and can cost around 12,000 shillings for a single trademark.
Once you have identified what it is you want to register, it is important to conduct a preliminary search to see if the mark is available for registration. If it is available, you can seek the services of a trademark lawyer to help you classify your mark under the Nice Classification System.
Once your mark has been classified, it will undergo examination where the mark is taken through a thorough examination by a qualified examiner. If it passes scrutiny it is advertised in the KIPI Journal and subsequently registered.
What are the benefits of registering a Trademark?
- Trademark strengthens your company’s brand and reputation and creates a relationship of trust and loyalty with your consumers.
- Trademark ensures that no one can steal/copy your logo, design, or symbol and pass it off like it’s theirs. If they do this, you can sue them for trademark infringement.
- Trademarks guide your consumers to make purchasing decisions by making your products stand out.
- Trademarks prevent your consumer from being confused by making it easy for them to identify your product or service.
Have you registered a Trademark for your Business? Let’s talk